Successful trials begin to tackle loneliness

A trial, community-based programme from Age UK has met with significant success, with 88% of the participants experiencing a reduction in loneliness thanks to a mix of co-operative local networks and traditional befriending services. The Age UK trial used three approaches across eight local Age UK outlets:

  • Recruiting ‘eyes on the ground’, such as hairdressers and shopkeepers, to identify older people who are lonely or at risk of becoming lonely.
  • Developing co-operative networks with voluntary and state services such as GPs, nurses and social workers.
  • Using traditional befriending services to provide low level telephone support and short term face to face friendship for older people

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